The World Smart Week App lets the conference speak for itself! As you arrive and walk through the conference in Marseilles, the show will greet you, and then provide information about the exhibitors and product showcases nearest to you as you move through the show. Learn more about the exhibitors, the products, the speakers, see videos or links to relevant providers and events, and even follow them on twitter. All from within the app. All powered by the magic of iBeacon.